Once the brands take into account the idol classification as an element of a great business strategy, they commercialize the excessive sexual photographs it portray ( Eun, 2019 , p
The latest baglayeo picture exists just like the idols haven’t been this new agencies to make its tunes. The center-aged male companies whom would idol communities have the power to construction the complete concept of lady groups’ sounds and you may pictures ( Warwick, 2007 , p. 93). 27). This concept provides came up as a strategy women communities purchased to advertise its photo and you can sounds due to the fact beginning out of girl organizations including S.Elizabeth.S. and you may Fin K.L.
Various other distinguished trend could have been the usage of the expression “deal with like fruit,” (gwajeubsang in Korean), meaning a facial “dripping which have juice when bitten,” that has been coined within the 2015. Likening a woman idol’s deal with to an apple stresses this lady purity and you can loveliness. This has lead to this new popularity of the newest “face instance fruits” cosmetics search since 2016, having an emphasis towards the a beneficial “pure, brush, and you may bubbly” artistic ( Eun, 2019 , p. 177). Although not, it provides rise toward very passive ladies mode of the likening a woman to an apple that is planning to “getting consumed.” Basically, the woman class users don school clothing, showing its generous tits, straight ft, versatile waists, and you can an effective “face such as for instance fruit” to give you a picture of an early on and you may inactive yet , intimate girl.
From the feminine and submissive woman group, a different sort of sorts of woman class has starred in the past several years. For the K-pop music, brand new good image of an excellent Ssen unni usually builds “girl-smash.” Their-crush design represents a robust passion and you may attraction to the a lady that will not cover intimate emotions. 74). The feminine admirers who accept their-crush build end up being the enthusiastic supporters of its good and you can book sisters, who is able to criticize personal troubles personally and you may express women’s thinking about their life, wants, and even its economic items. several They are not frightened that individuals might respect them just like the lesbians as they understand their interest toward Ssen unni try perhaps not a sexual one out of terms of antique gender norms; as an alternative, it’s a kind of adore to possess winning ladies who enjoys confirmed the efficiency, speciality, and you will commitment.
It is a particularly tight female connecting dating, surpassing that of usual relationship, which can be notable because of the an especially high-level regarding mental closeness ( Kim, 2017 , p
Knowing the necessity of their-crush build inside K-pop, we can consider the similar concept of “lady energy” and that appeared in the us. Once the Gonick (2006) place it “Lady energy remembers the newest strong and aggressive prospective out-of people due to the fact well as reconstitution off girl culture because an optimistic force turning to notice-expression through trend, thoughts, and you can a manage-it-your self (DIY) way of cultural creation” (p. 7). Women admirers anticipate how they can getting “aroused, annoyed, and strong meanwhile” (p. 8). The features away from woman electricity and you may Ssen unni can be equivalent for the reason that they embody different inclinations to be “naughty,” “furious,” and “strong.” As a result, “sexy” the most important components of one’s Ssen unni into the conservative Korean neighborhood, once the the woman sexiness is due to their novel identification and stylishness. Various other phrase, are naughty ‘s the effective way this new Ssen unni control this lady label and supply a robust sound towards admirers.
Women fans understand what kinds of efficiency and you will opportunities they can nurture as separate individuals within the society courtesy appreciating the attractive features of your own Ssen unni. They are aware that women emphasize not only their looks, and Virginia Beach dating ideas certain features, eg “speaking knowledge, friendly decisions, glamorous muscles, and you will intelligence” ( Kim, 2017 , p. 74). Such, (G)-We DLE has appeared once the most recent female category embodying it good visualize. The leader, Soyeon, earnestly participates during the songwriting and designing the latest choreography on musical, and you may she in public expresses exactly what she wants would within her business. To phrase it differently, the woman is sufficiently strong to help you damage new silence produced by brand new old-fashioned intercourse norms and to features worry about-admiration.